Book Descriptions:

What is the motivation for doing an MBA? To stand out in your career? To be a decision maker, and not just someone at the receiving end of other people's decisions? Dr. Gerard L. Danford: MBA - London Business School, PhD - Helsinki School of Economics, B.Sc. Engineering - CCSU (USA). Take Control of Your Career Development Today Are you missing the skills needed to succeed? Those skills could help accelerate your success because; your skill set is your career capital! Time for personal development is very limited but, after completing the Mini MBA you will understand 18 essential topics (best return on investment - ROI - for your valuable time). Managers, startup founders and business students will benefit most from this in-depth & practical book. The Mini MBA could make the greatest difference in your career success! What You Will Learn Success Theme The formula for success in business and how to make that success happen? How to navigate the rapidly changing business environment (8 Accelerators)? How to avoid the greatest enemy of success (4 Forms of Complexity)? Management Theme The 3 secrets to becoming more innovative. The 5 tasks of effective managers. The 3 tools for making better business decisions. Money Theme Why behavioral economics 'eats rational economics for breakfast'. Why you must Understand Value in order to succeed in business (4 Drivers of Value)? Why Planning, Budgeting, and Forecasting (PBF) is not used effectively? Market Theme Why success in marketing is driven mostly through 'budget allocation'? How to improve your digital marketing ROI? Why mobile is now the #1 marketing challenge, and how to succeed in a mobile-first marketplace? Process Theme What is the Business Case for a Companies Sustainaanbility Strategy? Why, where, and how to succeed in international business? How to manage dynamic and stable operations (Agile-Lean Process Skills)? Future Theme What are the 4 Proven Strategic Styles? How to use the 6 Career Weapons? How to Avoid Startup Failure (the 10/90 Rule)? PLUS: Case studies on Amazon, Google, Lego and much more... About The Author Dr. Gerard L. Danford received his PhD from the Helsinki School of Economics, MBA from The London Business School (#1 in global MBA rankings), and B.Sc. in engineering from CCSU (USA). Why I Created The Mini MBA BOOTCAMP? Having spent 20 years in business consulting & 20 years teaching on Business Programs in Europe and North America, I can say with confidence that there are just a few essential concepts which every present and future manager must understand in order to succeed. After completing The Mini MBA BOOTCAMP you will have 18 essential tools which will help to accelerate your success in business.




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