Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Author :Matt Hills

File Name : Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary.pdf
Size: 60026 KB

Data release :2015-07-22

Type : PDF, ePub, Book

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Book Descriptions:

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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